Gansu Yalu Ramie Handicraft Products Development Co., Ltd.

Gansu Yaluren Linen Craft Products Development Co., Ltd. was established in 2011 with a registered capital of 6.88 million yuan. It mainly produces linen shoes. It currently has more than 180 products, an annual output of 180,000 pairs, and an annual output value of more than 20 million yuan. The annual output value increased by 45% compared with 2020. The company's sales rely on the Internet + physical stores as channels, directly and indirectly employing about 1,200 people, 6 physical stores, franchise stores, 3 online stores, and 19 processing bases (employment assistance workshops). Since 2015, more than 8,000 people have received targeted poverty alleviation vocational skills training in our province. Our company is an independent operating company that integrates product R&D and design, production and sales, and brand building. It has formed a cooperative production method of "enterprise + farmers" and a sales model of "entity + e-commerce". The company is committed to the inheritance, protection and development of the Gangu hemp shoes intangible cultural heritage project, and continues to expand sales channels and conduct research and development of new products. In the process of product inheritance and development, a production and communication form of teaching and learning and point-to-point production and communication has gradually formed. In terms of product design, we boldly innovate. Integrating national intangible cultural heritage elements to make Gangu hemp shoes reflects the tolerance and cultural integration of Gangu hemp shoes. At present, our company's hemp shoes products have used mille-layout intangible cultural heritage, embroidery intangible cultural heritage, tie-dye intangible cultural heritage, etc., and have integrated cultural creativity into the creation of hemp shoes, adding landmark culture and Silk Road culture. We have made great breakthroughs in inheriting and developing the intangible culture of Gangu hemp shoes. While promoting hemp shoes, we are also popularizing Chinese aesthetic culture among consumers and building cultural confidence.