QUANZHOU PEAK SHOES CO.,LTD

About Peak GroupPeak Group is an enterprise with the purpose of creating an international brand and being a century-old enterprise ,Founded in 1989, it is mainly engaged in the design, development, manufacturing, distribution and promotion of PEAK Peak brandSports products, including sports shoes, clothing and accessories, with a history of nearly 30 yearsBrand internationalizationIn 2005, Peak fully accelerated its brand internationalization strategy through sponsoring the European Basketball All-Star Game, Stankovic Cup Intercontinental Basketball Tournament and other international first-class events, and joined hands with the Houston Rockets, Miami Heat, San Antonio Spurs and other top NBA teams. , Ally with FIBA, NBA, WTA and other top international competition organizations, signed with more than 20 top NBA stars such as Howard, Parker and 21 tennis stars such as Gwotsova, and supported more than 10 national teams such as Slovenia and New Zealand and the National Olympic Committee Will, in one fell swoop, become an international sports brand with the most international resources among Chinese sports brands.Market, R&D internationalizationMarket and R&D internationalization: As of the end of 2018, Peak has more than 5,000 retail outlets in China, and has established a mature brand operation system that combines production and sales. Its export business covers five continents, Europe, America, Asia, Africa, and Australia. There are more than 1,500. In addition, Peak has established 4 international design and development centers in Beijing, Xiamen, Quanzhou, China and Los Angeles, USA. In April 2019, Peak's Global New Material Innovation Center settled in Xi'an, marking Peak as the world's first sports brand with a new material research team. The establishment of Peak's US subsidiary and the opening of its flagship store have taken a landmark step towards the internationalization of Peak's market. From China to the world, from product export to brand export , Peak has achieved remarkable results and has gained a foothold in the highly competitive international market. In recent years, Peak's overseas sales accounted for more than 20% of total sales, making it the Chinese sports brand with the highest sales share in the international market.I CAN PLAYIn 2012, Peak put forward the Three Hundred Goals , that is, Peak trademarks will be registered in 100 countries, Peak products will be sold in 100 countries and regions, and overseas sales revenue will reach 10 billion yuan within ten years. Under the guidance of the tactics of internal protection and external promotion, Peak's dream journey of global voyage is advancing steadily, with frequent sales reports in domestic and international markets.Peak CulturePeak, transliterated from the English PEAK , implies the spirit of self-challenge that constantly climbs the peak! Peak LOGO is a triangle that represents the mountain peak, conveying the firm belief of continuous improvement, that is, challenging the peak, showing oneself in persistent pursuit, showing courage, ability and perseverance. In the field of sports, Peak is a totem of sports, a spiritual belief, and a deep ideological accumulation; at the same time, it is a witness of heroic honor and a symbol of victory. Peak is keen to challenge the limit and create unlimited possibilities with the Olympic spirit of faster, higher, stronger !From the beginning of the establishment of the factory, Peak has taken creating a world-famous brand as its corporate purpose and building a century-old outstanding enterprise as its goal, determined to build the first brand of Chinese basketball equipment , and has spared no effort to promote the development of China's basketball industry for more than ten years. The brand internationalization strategy was launched in 2005; in September 2006, NBA Rockets star Sean Battier joined Peak passionately; in November 2007, Peak became an official NBA market partner with extraordinary strength; in March 2009, Peak has signed a contract with the International Basketball Federation (FIBA) as a strategic partner, and has monopolized the world's two top basketball competition resources; as of October 30, 2009, it has included Mutombo, Artest and Vujacic Dozens of world-class stars including, Kevin, and Landry have joined Peak, becoming the spiritual symbol of Peak Sports!Brand History2018-08Peak becomes a partner of the Hyundai Pentathlon China National Team2018-10Peak helps Serbia women's volleyball team win the World Championships2018-10Peak fully supports WCBA and becomes an official partner of WCBA20172017-06Peak won the only Gold Award for Trademark Use in the sports industry2017-10Peak became the equipment sponsor of the China Volleyball Super League.20162016-11Peak Sports successfully completed the privatization, supported by many capital giants, and officially embarked on the road of transformation and upgrading from a single sports equipment brand to a sports industry group.2016-12Peak Basketball has passed FIBA ​​Level 1 competition ball certification.2016-12Peak was awarded the honorary title of Strategic Partner of China's Aerospace Industry .20152015-09NBA star Dwight Howard (Dwight Howard) became Peak's global image spokesperson.2015-11The team uniform of the New Zealand representative sponsored by Peak was presented to the Olympic Museum.20142014-09As the only global partner of China's FIBA ​​Basketball World Cup, Peak sponsored the first FIBA ​​Basketball World Cup.2014-12Serbian Prime Minister Vucic took the No. 1 jersey made by Peak as a national gift and presented it to Premier Li Keqiang, who is visiting Serbia.20132013-01International player and NBA star Tony Parker joined Peak and became Peak's global image spokesperson.2013-08The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China officially awarded Peak the Exemption from Inspection Brand certificate, making Peak the first export exemption brand in China.20122012-02After the establishment of the global framework, the Three Hundred Goals were proposed to accelerate the process of market internationalization.2012-02Peak National Flagship Store opened grandly on Melrose Avenue in West Hollywood, Los Angeles.20112011Peak's US subsidiary was formally established and began to fully enter the US market.20092009Peak successfully listed on the main board of the Hong Kong Stock Exchange, realizing capital internationalization.20082008Peak sponsored the Olympic delegations of the three national teams of Iraq, Cyprus and Lebanon to compete in the Beijing Olympics.20072007Peak became the official market partner of the NBA in China.20062006-09The Australian women's basketball team wore a Peak tight-fitting basketball uniform and reached the top of the world championship with an impressive record.2006-09NBA star Shane Battier joined Peak passionately as Peak's global image spokesperson.2006-12The Batier Generation I boots independently developed by Peak and equipped with Peak's three-level shock absorption technology accompany Battier to the NBA arena.20052005Peak fully launched its brand internationalization strategy.2005-09Peak has become a China Aerospace Industry Partner and is the only sports equipment selected by China Aerospace.2005-09Peak sponsored the Houston Rockets at home and became the first Chinese sports brand to enter the NBA arena.20042004Peak became a special equipment for national basketball teams such as Uzbekistan and Greece20032003Peak has become a strategic partner of CBA, and has made an impact on the goal of China's No. 1 basketball brand.20022002 God of War Liu Yudong joined Peak as the brand image spokesperson.20002000Peak sportswear series came out and became a comprehensive sporting goods brand.19981998Peak began to sponsor the National Men's Basketball League B.19971997 Peak has an estimated intangible assets of 199.9 million yuan, establishing a leading position in the Chinese sports industry.19951995Peak passed the ISO9000 quality management system certification, realizing the internationalization of standards.19931993Peak introduced the CIS system, and the Peak trademark was registered in 68 countries around the world, completing the internationalization of the trademark.19911991The Peak brand was officially launched and the name was internationalized. Sponsored the August 1st men's basketball team and won the championship in the same year.19891989The company was formally established. The first pair of Peak sports shoes was launched.Brand glory20182018-05Peak's 3D printed running shoes FUTURE3.0 won the 2018 China Design Intelligence Award Design First Special Award2018-01Peak won the 4th Quanzhou Municipal Government Quality Award20172017-12Xu Zhihua won the ECI China Business Creative Figure at the End of 2017 award at the 2017 International Digital Business Innovation Festival Xu Jingnan won the 2017 One Belt One Road outstanding contribution brand figurePeak won the 2017 China Sports Goods Industry Technology Innovation Award Peak won the 2017 China Manufacturing Industry Honor Award by the Ministry of Industry and Information Technology at the Made in China 2025 Summit Forum2017-11Peak one-piece basketball shoes won the 2017 most cost-effective basketball shoes selected by the famous American sneaker website WeartestersXu Jingnan won the top ten economic figures of the year in South China 2017 by Sina FinanceXu Jingnan won the Hurun Report’s Most Respected Entrepreneur's Sports Industry Leadership Award2017-06Peak won the Gold Medal for the Use of Chinese Trademarks issued by the State Administration for Industry and Commerce2017-05Peak's work The Flower of the Silk won the Gold Award of the 2016 My Most Beautiful School Uniform Middle School Sportswear Group by Quanzhou Economic and Information Technology Commission2017-04Chairman Xu Jingnan was awarded the title of Most Caring Employee Business Owner by Yichun Federation of Trade Unions2017-03Peak was awarded the Fujian Science and Technology Enterprise by the Fujian Provincial Department of Science and Technology2017-03General Manager Xu Zhihua won the 2016 Hope Project Contribution Award by China Youth Development Foundation2017-02Peak won the Top Ten Most Artisan Enterprise in Quanzhou Economic Annual Conference2017-01Peak won the first place in 2016 China Textile and Apparel Independent Innovation Brand Value issued by China National Textile and Apparel Council20162016-12Peak won the commendation for advanced unit of standardization work by the Knitting Sub-committee2016-12Peak won the Top Ten Sports Shoes Brands and The Most International Competitiveness Award in the Footwear Industry at the 2016 China Footwear Festival2016-12Peak won the third place in the independent innovation brand category at the 2016 China Brand Value Evaluation Information Conference2016-12Peak was promoted as Strategic Partner of China's Aerospace Industry 2016-05Peak is on the list of 2016 Top 500 Chinese Brand Values ​​(No. 350)2016-03 Peak basketball shoes ranked first in the comprehensive market share of similar products in the country in 2015. At the same time, Peak basketball shoes ranked first in sales of similar products in the entire network in 2015.2016-02 China's top 100 online shopping brands selected for the first time in China, Peak ranked first in the sports product industry2016-01Peak Sports Group Co., Ltd. was officially recognized as a national sports industry demonstration unit by the State Sports General Administration20152015-12Chairman Xu Jingnan won the 2015 China One Belt One Road Brand Contributor award2015-11Chairman Xu Jingnan was awarded the title of Outstanding Entrepreneur of the Year at the 2015 China Footwear Brand Festival2015-11Peak won the title of Sports Shoes Brand of the Year at the 2015 China Footwear Brand Event2015-10Peak won the China Advertising Great Wall Award Gold Award for Marketing Communication 2015-08The Chairman of Peak Group Xu Jingnan won the 2015 Brand China Huapu Award Successful Model of Persistent Exploration 2015-08Peak won the China's Most Influential Chinese Brand award at the 9th China Brand Festival2015-04Peak won the 2014 “Peak” brand basketball shoes ranked first in the comprehensive market share of similar products and the honorary title of “Champion Star”2015-01Chairman Xu Jingnan won the Asian International Influential Person at the 5th Annual Conference of the Asian Fortune Forum20142014-12Peak won the title of The Most Influential Chinese Brand in the World by Xinhuanet2014-11Chairman Xu Jingnan was awarded the title of Most Admired Entrepreneur by Hurun Report2014-11Chairman Xu Jingnan was awarded the title of Top Ten Men of the World at the 2013-2014 China Footwear Brand Event2014-11Peak won the Hope Project 25 Years Outstanding Contribution Award issued by China Youth Development Foundation2014-11Peak won the title of Most Influential Brand at the 2013-2014 China Footwear Brand Event2014-11Peak won the title of China's Most Valuable National Brand on China's Outstanding Brand List2014-11Peak won the title of China's Top 500 Most Influential Brands on China's Excellent Brands List2014-11Chairman Xu Jingnan was awarded the title of Top Ten Most Influential Leaders of Chinese Brands on the List of China's Outstanding Brands2014-08Peak won the Huapu Award-a successful example of persistent exploration2014-06General Manager Xu Zhihua won the title of Outstanding Entrepreneur of Fujian Province 2014-06Chairman Xu Jingnan won the Top Ten Meritorious Figures in China's Independent Brand Building20132013-12Peak's Basketball Style won the MV Night of Dandelion and the 2013 China Best Creative Video Award & The Advertiser magazine sponsored the film and television entertainment marketing forum for the most word-of-mouth communication award2013-12Chairman Xu Jingnan won the 2013 Brand China Top Ten Person of the Year Award2013-11Peak won the Silver Award of China Advertising Great Wall Interactive Creative Award2013-11Peak won the title of Top Ten Sports Shoes Brand 2013-10Peak won the title of 2012 Provincial Private Enterprise Cultural Construction Advantage Enterprise2013-08Fujian Quanzhou Peak Sporting Goods Co., Ltd. won the 2013 Brand China Award-Best International Reputation Award2013-06Chairman Xu Jingnan won the Fujian Provincial Non-Public Ownership Economy Personnel Donation Award for Public Welfare2013-06Deputy General Manager Xu Zhida won the title of the third Quanzhou Top Ten (Outstanding) Outstanding Young Entrepreneurs2013-06Chairman Xu Jingnan won the Outstanding Contribution Award for Fujian Merchants Construction2013-05Fujian Peak Group Co., Ltd. won the Most Valuable Life Brand Award2013-05Fujian Peak Group Co., Ltd. won the 2012 China Most Growing, Customer Satisfaction Footwear Brand2013-04Peak won the Pinnacle Case Award for Marketing Communication2013-03Peak basketball shoes won the 2012 Peak brand basketball shoes ranked first in the comprehensive market share of similar products2013-03Peak Sports won the China Aerospace Industry Contribution Award2013-01Peak Sports won the Best Event Marketing Award of the 2012 China Sports Marketing Golden Five Ring Awards issued by the Sports Weekly20122012-12Peak won the title of 2012 Top 50 Chinese Brands by Interbrand2012-08Fujian Quanzhou Peak Sporting Goods Co., Ltd. won the Best International Development Award2012-03Peak won the 20 Years of Chinese Consumer Market