Guangzhou Xibin Trading Co., Ltd.

Ximei Eslite, the brand was founded in 2015. Its founding mission is to deliver happiness and surprises to global consumers through the continuous development of fashion products that young women love, using the business model of a fashion collection store, and to strive to build the brand into a leading brand in the global fast fashion department store industry. As of now, the number of Ximei Eslite offline stores is 1,400, covering 93 countries and regions around the world including the United States, Canada, the United Kingdom, Germany, Australia, India, the Middle East, and Southeast Asia. It brings together nine major categories: daily necessities, color care tools, cultural and sports gifts, jewelry series, snack foods, exquisite bag decorations, plush dolls, digital accessories, and seasonal products. A comprehensive logistics industrial park of over 30,000 square meters, more than 1,000 high-quality suppliers, 8 major operation centers, an operation system covering the world, and more than 8,000 employees. Due to clear and precise brand positioning and customer group positioning, the experienced operations team has strong market expansion and brand marketing capabilities. In less than three years after the brand was launched, the number of stores quickly exceeded 1,000, becoming popular all over the world and becoming a smash hit phenomenon-level consumer brand in a short period of time.