New Belle Shoes Industry (Shenzhen) Co., Ltd.

Belle Shoes Group is currently the largest shoe retailer in mainland China. It is a large-scale leading company integrating design, production and retail. It was founded on March 8, 1992 and was invested and established by Hong Kong Lihua Shoes Trading Co., Ltd. Today, Belle Shoe Group has successfully established six well-known private footwear brands targeting different market consumer groups: Belle, Scatto, Tianmei, Tata, Jipijapa and Fatuo (men's shoes), as well as two other international licensed brands (Joy & Peace and Bata). In addition to footwear, the group also operates leather bags and other accessories; according to the latest brand sales statistics released by the China Industry Enterprise Information Release Center, Belle has been the number one brand of women's shoes in China for ten consecutive years. At the same time, among the top ten brands in China, our company Teenmix ranked fourth, Staccato ranked eighth, and Tata ranked tenth. The Ministry of Commerce also awarded Belle one of the "top five most competitive footwear brands in China in 2006". In addition to fashion footwear, the Company is also the largest sportswear brand distribution company in China. It is the most important retail strategic partner of Nike and Adidas in China, in addition to Dockers(?), Reebok, Puma, Mizuno, LiNing, Kappa, LEVI’S, and other brands. Belle serves customers with its excellent R&D capabilities: Purchasing Department: To provide customers and consumers with products that fully meet their expectations, and